Watch The Throne: POP up shop (Hard copy release TODAY).

Kanye West and Jay-Z are keeping it interesting. After the digital release earlier this week, they are opening a pop-up store space in New York’s Soho district for the physical album release today. The store front is wrapped in the same gold graphics that Givenchy designer Riccardo Tisci had produced for the album cover. Inside the retail space you will find the Maybach that was chopped up in the ‘Otis’ video, on display. Apparently the store will stay open until Sunday and rumors are circulating, that Hov might actually make an appearance there tonight.

Watch The Throne Pop-Up Store NYC
201 Mulberry Street
10012 New York City

Got Damn, that’s fresh…

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